Campaign #1
The, "Here to Help You Grow Financially and Responsibly" campaign, developed for Fidelity Bank, was created to promote financial growth and education in the youth of the greater New Orleans community. This campaign focuses on the importance of financial literacy and showcases the Student Checking Account Program at Fidelity Bank.
Student Checking Account Instagram Post
This particular design that I created for Fidelity Bank highlights a high school student’s experience with the Student Checking Account. The copy right states, “Fidelity’s Student Checking Account helped me save money, so I could attend my dream college!” “Open your own Student Checking Account today and start saving money responsibly, like me!” I wanted to show that this type of account is available and it can help students develop the skills to grow financially and responsibly and help achieve their goals. I decided to use the hexagon from Fidelity’s logo to brake up the information in an understandable format. I also used the Fidelity color palette to make this ad/post fit with the brand's aesthetic. By using the hexagons and color palette, the user will be will be reminded of the brand and always associate them with Fidelity Bank.
Financial Advice Facebook Post
Similar to the student checking instagram post, these financial advice facebook posts are broken down in similar fashion. I kept with the same color palette and hexagon symbol for brand recognition. Fidelity not only wanted to cover the importance of the student checking account but also financial advice that could be given to customers about IRS fraud and other issues that surround this topic. Fidelity is known for helping their customers in any possible way and translating this to digital format through bank safety is ideal.
Student Checking Pamphlet Design
This pamphlet design that I have created would specifically promote Fidelity’s Student Checking account. This pamphlet includes any and all information on the topic of Fidelity’s student checking account from the product description to the benefits and bonuses that come along with opening this account. Similarly to all the other designs I have created, I wanted this design to separate information in an easy to understand layout, while using the hexagon symbol, imagery related to New Orleans, and the Fidelity color palette. I chose to create a clean and sleek layout design to make sure to keep that professional look that Fidelity strives for. These pamphlets would be send by mail, be available physically at Fidelity bank locations, as well as, any college and career fairs at local High Schools.
Fidelity TikTok Challenge
Fidelity wants to start a TikTok account and connecting with the younger generation is exactly what Fidelity needs in order to gain more interest in their Student Checking Account. Challenges have become extremely popular on TikTok, so Fidelity could partner with Louisiana based TikTok influencers and start a challenge called, “#hexchallenge”. This particular post shows a challenge that Fidelity would do with these influencers where they draw out Fidelity’s logo, similar to actors so on Disney channel. The caption would include information about the student checking account that states, “Fidelity Bank has a student checking account perfect for me and other students 17+ too!” This first TikTok post would help promote the Fidelity Bank brand and their Student Checking account as well.
Campaign #2
The, "An Account That Grows with You" campaign for Fidelity Bank is to help promote their Student Checking Account. This campaign focuses on the benefit of a high school or college student starting out with the Student Checking Account and the easy transition to a regular account once they have started their first career out of college.
Digital Poster Designs
Both of these digital ads that I designed highlight the life long relationship customers could have with Fidelity if they open a student checking account today! The copyright for these ads state, “An account that guides your life in the best financial direction from the start!” Going along with the “An Account that grows with you mark. Fidelity is always there for their customers and will be by their side every step of the way. This ad shows exactly that with a college student on the left and an older version of themselves on the right.
Once a student partners with Fidelity they will become a part of the Fidelity family for life by helping them financially from the beginning. A young client will be able to make that smooth transition from a student checking account to a regular checking account once they become adults and start their first jobs. Not only do these digital ads showcase the student checking account, they also keep in theme with the Fidelity color palette along with a simplistic illustration style to get the message across as easy as possible.
Promotional Social Media Posts
Printed Ads
Similar to the digital ads, these printed ads show the same copyright, “An account that guides your life in the best financial direction from the start.” Along with a timeline of the progression that this account could follow a client. This account is perfect for 17+ and we wanted to showcase that with the timeline starting at a high school level, moving up to college, career, and then retirement. As you can also see, on the right side of both of these ads we wanted to show a student with books or a laptop so that when a prospective student sees this ad they can relate and see themselves in that position as well. Again, we want to show that same transition from the student checking account into a regular account with a different design layout. We also kept with the same color palette to keep the theme of the Fidelity brand.
Office Poster Mockup
